First
Aviation
- RigourNothing is accepted without double-checking it.
- ResponsibilityA mistake can cost lives and millions.
- HumilityAnyone can be wrong, and you always have to keep that in mind to avoid costly mistakes
For years I was a helicopter engineer. My signature meant I was responsible for the lives of everyone on board, a job where a mistake costs more than just money

The judgment and discipline of aviation, the hard work of business, and ten years in the markets. None of it came from theory, and all of it is part of how I decide today
First
Then
Now
Everyone in the financial ecosystem wants your attention, a commission, or your fear. Here, our incentives are aligned
How this is funded
With a subscription
This subscription lets me keep publishing my work independently. I don't earn from your fear or a commission, I only earn if a year from now you're still here because this genuinely helps you invest better.
Where it doesn't come from
The next decisionarrives on Sunday